From a branding perspective, the brand archetype approach can help you build your brand's story, define its values, and develop a unique personality.

A clear brand identity and values are necessary to create a brand manifesto, a statement of intent where emotion is everything. Today we share some ideas on how to create one.

The art of storytelling is a classic way to create an emotional connection with your customers. Today, we’re going to explain some facts on why storytelling is important to a brand’s communication strategy.