Kali Coffee is a Mexican brand producing artisan coffee and specialty coffee shops. They wanted to communicate a friendly and relaxed identity while making known all the work behind a cup. They have their farms and a lot of experience in the industry which was necessary to communicate that in their visual system.

Throughout more than a year of work, we have collaborated with this brand to solidify its visual system and help them create a complete experience from the printed media and packaging needed for the product, to its website and brand merch.